Chipotle Mexican Grill SWOT Analysis

Chipotle Mexican Grill SWOT Analysis

Chipotle Mexican Grill was founded in 1993 by Steve Elles who remains the companies CEO to date. The companies first store was in Denver Colorado targeting Mexican Americans ( Tex-Mex ). Chipotle Mexican Grill growth has been rampant and is now serving over one million customers daily. The restaurant has over 2500 stores in the US and a few more abroad i.e France, UK, and Germany.

The restaurant aims to provide its customers with fresh meals sourced from ethically minded suppliers. The marketing of the brand is driven by the slogan ” food with integrity “. We have analyzed the restaurant’s growth and how it can enhance growth and sustainability.

Chipotle Mexican Grill Strengths

Chipotle Mexican Grill SWOT Analysis

Chipotle Mexican Grill Weaknesses

Chipotle Mexican Grill SWOT Analysis

Chipotle Mexican Grill Opportunities

Chipotle Mexican Grill SWOT Analysis

Chipotle Mexican Grill Threats

Chipotle Mexican Grill SWOT Analysis

 

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